"In a sports bar everyone is focused on the game for pure enjoyment. They are totally free of the pressure and tension felt by the players who are actually playing the game on the field. A sports bar affords an enjoyable, stress-free space where friends can experience a sense of togetherness. Simultaneously, they can enjoy thrilling excitement like being on a roller-coaster yet without any risk involved. That is the sort of emotive world the Round Box is intended to provide."