Smart ForTwo Eye Glass Marketing Tool ForOne?

by Simon Johnston
February 5, 2008 11:50 PM
Filed Under: General, German, Smart

As part of a new marketing campaign for Smart’s ForTwo in its home country, the German firm has created the special glasses you see here that let the wearer take a ‘virtual’ test drive of its tiny city car.
Inside the special cardboard-framed spectacles the wearer is presented with detailed images of the ForTwo’s funky interior, giving a panoramic view of what to expect when sat behind the wheel. This view includes the simple but clever dash layout with the top-mounted pods.

The idea of the campaign is to allow prospective buyers the chance to experience the ForTwo without leaving the comfort of their own home.

Source: Autoexpress.co.uk
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Comments

hilarious

by ck314 | February 5, 2008 11:56 PM
"he should have gone to spec savers" lol

by super_car_muscle_man | February 6, 2008 12:07 AM
or "how i escaped the ayslum in my pee-powered smart fortwo"

by ck314 | February 6, 2008 1:32 AM
asylum even

by ck314 | February 6, 2008 1:32 AM

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