BMW Group to invest a billion US dollars in the USA by 2012

by Brian Potter
June 19, 2008 10:00 PM
Filed Under: BMW, Corporate/Financial, German

Back in March BMW announced its plan to further expand the Spartanburg plant in South Carolina to the tune of 750 million US dollars. Responsible for the global production of the X3, X5 and X6 models, the expansion would include increase the size of the plant by 60 percent, or 140,000 m² to 370,000 m² resulting in 160,000 to 240,000 units by the year 2012 as well as 500 new jobs.

However, BMW recently announced a further expansion with 100 million US dollars going towards buildings for sales, engineering and training at the US headquarters in northern New Jersey. A workforce of around 1,000 will be working at the extended site.

At the recent opening of the complex, known as the "BMW of North America Campus", Ian Robertson said: "The investments are a clear sign of our strong belief in the potential of the U.S. market. We know that we have to invest in the world's biggest market if we want to be successful on a worldwide scale. The long term market outlook for the U.S. is positive - even though the country is navigating through a soft economy today. The U.S. will remain by far the leading premium vehicle market in terms of size and impact and we are well prepared to be part of the growth."

Lastly, in an effort to improves the rapid distribution fo parts for BMW, MINI and Rolls Royce dealers, BMW will invest an additional 170 million for two new parts distribution centers in Pennsylvania and Illinois bringing the total number of distribution centers in the USA to six.

Source: BMW
Press Release (Click to expand)

BMW Group to invest a billion US dollars in the USA by 2012

Investment underlines long-term commitment to the USA


Opening of a new administration and training centre in New Jersey / New regional parts distribution centres / Expansion of BMW plant in Spartanburg by 2012

Woodcliff Lake, USA. The BMW Group will be investing over a billion US dollars in the USA by the year 2012. The company is thus underlining its long-term commitment to the largest automobile market in the world.

BMW's US headquarters in Woodcliff Lake, New Jersey is being expanded at a cost of 100 million US dollars. On 12 June 2008, Ian Robertson, member of the Board of Management of the BMW Group responsible for Sales and Marketing, and Tom Purves, President of BMW of North America, opened the new buildings for the US sales region, which also include facilities for engineering operations and training. A workforce of around 1,000 will be working at the extended site.

At the opening of the complex, known as the "BMW of North America Campus", Ian Robertson said: "The investments are a clear sign of our strong belief in the potential of the U.S. market. We know that we have to invest in the world's biggest market if we want to be successful on a worldwide scale. The long term market outlook for the U.S. is positive - even though the country is navigating through a soft economy today. The U.S. will remain by far the leading premium vehicle market in terms of size and impact and we are well prepared to be part of the growth." For 16 years, the BMW Group has been recording steadily growing volume sales in the US market. In 2007, over 336,000 BMW, MINI and Rolls-Royce vehicles were sold here.

The BMW Group will be investing a further 170 million US dollars by the end of the year in two new regional parts distribution centres in Pennsylvania and Illinois. After their completion, the company will have six distribution centres in the USA for the rapid supply of spare parts to its BMW, MINI and Rolls-Royce trading partners.

Back in March 2008, the company had already announced that it would be investing 750 million US dollars in the expansion of the BMW Spartanburg plant in South Carolina. This will take capacity from 160,000 to 240,000 units by the year 2012. The expansion will increase the size of the plant by 60 percent, or 140,000 m² to 370,000 m². In addition, 500 new jobs will be created at the site. The expansion of the plant means an increase in purchasing volume in the NAFTA region and also an increase in export volume. This is part of the implementation of the BMW Group's natural hedging strategy. After the expansion, the Spartanburg plant will produce not only the BMW X5 and X6 models, but also the X3 for world markets.

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Comments

MY GOD, the Rolls Royce is huge.

by wjaprep | June 19, 2008 11:04 PM
it looks like a Tank!

by Pentium | June 20, 2008 5:51 AM
wat a shame that they ruined the pic by putting an x6 in it XD and we could of done without da motorbikes aswell

by BabyMilo | June 20, 2008 9:54 AM
Yeah. Motorbikes are for real men, they have nothing to do with the others. However the Mini S's a good car.

by lelu | June 20, 2008 4:43 PM
Mercedes is lookong like TANK, Rolls Roice is Piece of art...

by serraxtrem | June 20, 2008 10:04 AM
yeah, BMW will teach the americans to make a good car. European cars are simply the best

by st_efano | June 20, 2008 12:22 PM
to make u not getting me wrong (after I read some comments on honda nsx about asian cars). I like europeans cars better than other in a way of its tradition, styling, etc. It's just the european cars characteristics that I like sooo much

by st_efano | June 20, 2008 9:30 PM

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